Tone of Voice & Pillars
Institutional precision. DeFi fluency. Human clarity.
Pillar 1
Confident, not cocky
We state facts, cite mechanisms, and let the asset quality speak. We don't hype.
Pillar 2
Transparent, not verbose
Risk, structure, liquidity, we surface them clearly. Brevity is respect for the reader's time.
Pillar 3
Sharp, not cold
Precise language with warmth underneath. Finance doesn't have to feel like a terms-of-service.
Pillar 4
Accessible, not dumbed down
We explain clearly without condescending. The DeFi native and the newcomer both feel respected.
Pillar 5
Institutional-grade, not stuffy
Serious enough for a CFO. Forward enough for a DeFi native. Never sounds like a whitepaper.
Neutral Colors
Our Logo
Horizontal Logo
Please don’t invent new ones. Spacing around the logo should be used exactly as displayed. Minimum height for the horizontal logo is 24px or 6.35 mm.
Vertical Logo
Please don’t invent new ones. Spacing around the logo should be used exactly as displayed. Minimum height for the horizontal logo is 35px or 9.26mm

Wordmark
Clear and friendly, just like us. Spacing around the logo should be used exactly as displayed. Minimum height for the wordmark is 24px or 3mm
Symbol
A sturdy, upright, and focused. Spacing around the logo should be used exactly as displayed. Minimum height for the symbol is 35px or 9.26mm.
Logo Variants
Illustrations & Assets
Vault Assets
nvYLDS
nvYLDS
Secondary
nvPRIME
nvPRIME
Secondary
With great power comes
great responsibility.
Use our brand wisely.










